If you’ve followed me for a while you know my double duty rule. I don’t say yes to any opportunity unless I know I can get more than a one-time use out of it. Leveraging work you’ve already done is a huge profit maker and time saver, and it’s just so much easier!



For example, if I have written a presentation, I pitch it to organizations who might be interested. Right now for example, I am repackaging a presentation I began as a speaking group assignment to deliver to community… Continue

If you're a Virtual Assistant in my network and have ever wondered how to market your services to affluent clients, I've got an event (and an awesome discount) you won't want to miss.



Kelly O'Neil, Million Dollar Marketing to Affluent Coach (and one of my amazing clients) is hosting a live event October 22, 23 & 24th in Los Angeles, California. Although she's made the retreat registration extremely affordable, I know how hard it is for Virtual Assistants to invest in… Continue

On two separate occasions this week, I spoke to entrepreneurs who although they were at different ends of the business spectrum, shared the same concern.



One was a retail business owner who has been struggling with lower than usual sales the last few months, and another a consultant whose most stable corporate client is cutting back projects due to financial shortfalls.



One is a relatively new business owner, the other has been in business for ten years. Both of them said… Continue

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Many sales are lost because salespeople assume they know what the customer wants. Sales people like to made assumptions of knowledge about what the buyer wants and needs, or sometimes more important why the buyer might be motivated to buy. Using one’s instincts and sixth sense is fine in the equation of success, but it should be only part of your expertise.



Consequently, through unorganized, hit-or-miss methods, his cost of selling is high simply because his methods are not as… Continue